Many of your friends must have noticed that you order the best brand of beer with wonderful taste and flavour often with a specific brewpub label. Some of them may have asked you about your choice of specific brands and some ifs, buts, why, how etc. to which might have given you the pleasure of answering them with many facts and figures that may be unknown to them. Eventually, master a few basics about certain things beer and you will know more than anybody else in the Mad hatter bar.
The brewpub that is so dear to your heart is the trend of selling beer where the beer is brewed. However, selling beer where it is produced may be the latest trend but is not a new concept but a very ancient and old practice. In the olden period, cheese making and baking along with brewing were considered an acts of cottage industry. People were served with fresh beer right in the brewing place. As brewing was carried out in a massive way it turned into a form of industry, the consumers of beer as well as the common public got detached from directly getting it from brewing place. In course of time, as the demand increased, the breweries eventually expanded their small production units of beer as well the beer business into big beer industries which in course resulted in big breweries purchasing the entire bulk of beer produced by the small breweries. In some cases, the big brewing industries altogether brought and owned the smaller breweries and imposed their own label and brand on the products of smaller breweries which eventually became the subsidiaries of big brewing industries.
In the year 1975, the “Campaign for Real Ale or popularly known as CAMRA was founded with a perception of preserving the culture of British beer through combining the modern flavour with the traditional serving style of real ale. This generated the concept of the brewpub with the message and popularity of CAMRA across the nations and this is how brewpub grew. David Bruce, a pioneer beer enthusiast sensed the opportunities of profitable business in reorganising a few of the abandoned pubs in London which were considered unprofitable by the larger brewers and thus started a chain of brewpubs. He did it with lots of innovation like naming each brewpub with a name of an animal along with the name of “Firkin” for example “Frog & Firkin”. He combined the traditional and primitive British brewing processes with the modern amateur taste and flavour and made the brewpub famous.
